this was my idea.. seriously. for a local wedding photographer the byuadlab was working with. now canon is doing it, and this was my very idea (enhanced by some great creatives working with us). i don't know if i should be frustrated or proud. i think frustrated. advertising is in the business of ideas. we come up with ideas every day and that is what we sell to our clients. i guess we didn't go a good enough job selling it cause the project never happened. but that is basically what we proposed to do.. sad sad day.